The management of Emperor Beverages Limited recently launched a new liquor brand, Isiagu Café Liqueur, at an event in Onitsha, a commercial city of Anambra State, on Friday.
Unveiling the drink at the event, the Senior Brand Manager of the company, Nnenna Uche-Onyenacho, stated that the product was developed based on detailed research conducted among their target consumers in the South-East.
She noted that the insights from the research gave birth to the new product, which is tailored to suit the taste profile and expectations of the people in the region.
She added, “This drink resonates with the dignity, unity, and love shared by Igbos; hence the tagline of ‘nmanya nwafor’, which aptly describes all those attributes,” she added.
In a similar vein, the Marketing Manager of the company, Gbemileke Lawal, stated that the new drink offers a unique flavour and experience, designed for indulgence.
On his part, the Managing Director of Sunny Nwankwo and Sons Limited, and a major distributor for the company, commended the introduction of the new drink.
The businessman added that he would with other distributors to make the drink ‘a household name in Igboland’.”