What a weekend, Lagos! The Goge Africa Experience, held on October 26th and 27th at Onikan Stadium, truly lived up to the hype as a captivating showcase of African heritage, fashion, and modern cultural flair. Partnering with Goge Africa, Goldberg brought its OYATO campaign—‘Made Different’—to life, showcasing tradition with contemporary vibes that left attendees energized, and ready for more.
The Goldberg Experience Corner truly reflected the essence of the OYATO campaign, with attendees welcomed by a lively atmosphere bursting with energy and culture. From the array of Afro-inspired fashion to traditional pieces reimagined with modern flair, every detail honored our heritage with fresh, vibrant energy. This was African culture celebrated in its evolution, traditional yet innovative, familiar and yet undeniably bold.
And when it came to refreshments, Goldberg had everyone covered. Attendees enjoyed Goldberg premium lager beer, proudly made without sugar, and an exclusive selection of Goldberg-infused cocktails,delivering an innovative taste experience that perfectly mixed tradition and modern flavor, offering a fresh, cultural twist.
The Goge Africa Experience was a true testament to the OYATO strategy—honoring tradition, yet confidently stepping into the future. Goldberg didn’t just bring people together; it inspired them to celebrate their heritage in a way that feels both different and deeply authentic. With Goldberg, we saw that being ‘Made Different’ isn’t just a tagline—it’s the spirit that brings culture and community together in unique, bold, refreshing ways.