One of the premium brands of D’USSÉ Cognac, the modern expression of Cognac, has stated its partnership with DJ Obi’s popular nightlife platform, Obi’s House, a unique cultural phenomenon that has changed the Monday nightlife party scene in Nigeria.
To this end, the Obi’s House is reputed to be the biggest party on a weekday in Nigeria, as the exciting collaboration marks a significant milestone in D’USSÉ’s expansion into the Nigerian market, aimed at elevating the nightlife experience in Nigeria.
Speaking at the event held in Shiro Restaurant, Landmark in Victoria-Island, Lagos, Country Director, Bacardi Martini Nigeria, Adie Watermeyer, disclosed the excitement with DJ Obi.
“We are excited to partnership with Obi’s House, bringing together two brands that share a passion for modernity, culture, and premium unique experiences. This partnership will bring the art of luxury entertainment to new heights, crafting experiences that are as exclusive, as they are unforgettable and redefining the fabric of Nigeria’s nightlife scene.”
Hence, with Obi’s House, several D’USSÉ moments will be created, with a rich blend of unforgettable experiences for partygoers, combining the best of music, entertainment, and luxury that defines every D’USSÉ moment.
In his remark, Bacardi Martini Nigeria, Head of Marketing, Abayomi Ajao extolled the unique partnership.
He said, “This collaboration will allow us to tap into the vibrant Nigerian nightlife scene and share the D’USSÉ experience with a wider audience.
“In Obi’s House, we’ve found a partner who shares our passion for modernity, culture, and premium experiences. Together, we’ll create unforgettable nightlife moments that will resonate with our audience and leave them wanting more.”
Similarly, DJ Obi expressed his pleasure with the prospects of the partnership, “I am absolutely delighted to be joining forces with the D’USSÉ team once again.
“Our past collaborations have been incredibly successful, and I’m excited to take our partnership to new heights.
“Obi’s House is the ideal platform for us to unleash the full potential of D’USSÉ in Nigeria, and I firmly believe that our shared passion for innovation, cultural relevance, and high-end experiences makes D’USSÉ the perfect partner for us,” he stated.