On Wednesday, May 22, 2024, Mdundo.com, Africa’s leading digital music platform, held a star-studded event at the Nairobi Street Kitchen in Westlands to recognise and celebrate the achievements of its clients and artists.
The Mdundo Mixer brought together major brands and prominent musicians for an evening of celebration and awards including a panel discussion themed “Reaching Africa’s Masses through the Power of Music,” graced by some major Industry players, Renowned Publicist, and CEO of Anyiko PR Anyiko Owoko, ACIM – Performance Media Lead at Diageo Gloria W Kaburu, Head of Business Affairs Sauti Sol Moriasi Omambia, Award-winning artist Nameless, Business Unit Lead at Saracen Ryan Majiwa, and Country Manager at Onerpm Bilha Ngaruiya.
The highlight of the evening was the Mdundo Artist Awards, which honoured Kenyan musicians for their exceptional contributions to the music industry.
Key awardees included:Wakadinali: Crowned as the Most Downloaded Male Artist of the Year, their music has resonated widely, marking a significant achievement in their career, Nadia Mukami: Took home the award for the Most Downloaded Female Artist of the Year, recognising her widespread popularity and influence, Vijana Barubaru: Won the award for the Highest Growing Artist, a testament to their rapidly increasing fan base and musical impact, Sweetstar: Received the award for Most Downloaded Hyperlocal Artist, highlighting his strong local presence and appeal and finally Jacob Ayoo: Honored with the award for Best Creative Content, celebrating his innovative and engaging contributions to the music scene.
Brands Recognized for Campaign Excellence
In addition to honoring artists, the Mdundo Mixer spotlighted brands that excelled in various campaign categories. These brands were acknowledged for their creative and strategic prowess:
Coca-Cola Kenya: Awarded for the Best Performing Brand Lift Campaign, Coca-Cola Kenya’s campaign demonstrated exceptional reach and engagement, setting a high standard for brand awareness initiatives.
Tusker Kenya: Recognized for the Best Beer Category Progressive Campaign, Tusker Kenya impressed with its forward-thinking approach and impactful marketing strategies.
Kenya Cane: Took home the award for the Best Performing Brand Lift Campaign on Awareness, highlighting its successful efforts in increasing brand visibility and consumer awareness.
NCBA Bank Kenya: Honored for the Best Performing Thematic Campaign with the #NCBATwendeMbele campaign, NCBA Bank Kenya’s thematic campaign stood out for its creativity and resonance with the audience.
Chrome Kenya: Won the award for the Best Performing Spirits Category, showcasing outstanding performance and market presence in the competitive spirits industry.
A Night to Remember
The Mdundo Mixer was graced by major brands including Absa, Cooperative Bank, NCBA, and Tusker Kenya, underscoring the event’s significance and the strong support from the business community. The atmosphere at the Nairobi Street Kitchen was electric, filled with music, celebration, and the spirit of recognition.
This event not only celebrated the achievements of the artists and brands but also highlighted the dynamic and vibrant nature of Kenya’s music and marketing industries. As Mdundo continues to grow and support local talent, the impact of these recognitions will undoubtedly inspire further creativity and innovation.
Congratulations to all the winners and participants for their remarkable contributions and achievements. The future looks bright for Kenyan music and the brands that support it.